Established in 1996, Storyland is considered as the Philippines’ largest, indoor amusement park.
Managed and operated by Family Entertainment Center, Inc. (a wholly-owned subsidiary of SM Prime Holdings, Inc.), Storyland attracts close to 5.5 million visitors per year with 6 indoor amusement parks plus the SM By the Bay Amusement Park! In addition, there are over 80 Storyland Mall Rides in SM Supermalls nationwide.
